Is TV moving in a New Dimension?
Sony will next year launch a television capable of showing 3D images, it said recently at the IFA electronics fair in Berlin. The TV will be the first step in what is expected to be a big push by the consumer electronics company to popularize 3D movies, TV and computer games.
"3D is clearly on its way to the mass market," said Sony CEO Howard Stringer during a news conference. He cited movies, sports and computer games as areas the technology is expected to have its biggest impact.
The TV, which will be part of its Bravia LCD range, will launch sometime during 2010 and require users to wear special glasses to get the 3D effect. The glasses have filters in them that switch on and off at high speed matched to the image coming from the TV set so each eye sees a slightly different image.
Other manufacturers are poised to launch their own entries into the 3D ring. This week Panasonic has unveiled a prototype 50-inch television and companion glasses that together give the viewer the illusion of three dimensions. The TV is being unveiled less than a month after Panasonic said it plans to commercialize 3D home entertainment products next year.
The quest to bring 3D images to the entertainment industry is not new. The movie industry started in the late 1950s with audiences forced to wear ill fitting, flimsy glasses to watch very little available content.
The transition from monophonic recorded audio to stereophonic sound had a similar, albeit less protracted, history of acceptance by the content providers. One of the hurdles that 3D TV may have to overcome, and that stereophonic sound didn’t, Is that stereo sound doesn’t require the listener to be actively involved in the delivery hardware.
Will consumers embrace the 3D TV experience? Just as important, will the content providers risk the commitment to bring enough content to the audience that they will feel justified in purchasing 3D TV?
Where do you come down on 3D TV?
We’ll explore other facets of this new subject in later posts. In the mean time let me know what you think.
Jon Thorne
"3D is clearly on its way to the mass market," said Sony CEO Howard Stringer during a news conference. He cited movies, sports and computer games as areas the technology is expected to have its biggest impact.
The TV, which will be part of its Bravia LCD range, will launch sometime during 2010 and require users to wear special glasses to get the 3D effect. The glasses have filters in them that switch on and off at high speed matched to the image coming from the TV set so each eye sees a slightly different image.
Other manufacturers are poised to launch their own entries into the 3D ring. This week Panasonic has unveiled a prototype 50-inch television and companion glasses that together give the viewer the illusion of three dimensions. The TV is being unveiled less than a month after Panasonic said it plans to commercialize 3D home entertainment products next year.
The quest to bring 3D images to the entertainment industry is not new. The movie industry started in the late 1950s with audiences forced to wear ill fitting, flimsy glasses to watch very little available content.
The transition from monophonic recorded audio to stereophonic sound had a similar, albeit less protracted, history of acceptance by the content providers. One of the hurdles that 3D TV may have to overcome, and that stereophonic sound didn’t, Is that stereo sound doesn’t require the listener to be actively involved in the delivery hardware.
Will consumers embrace the 3D TV experience? Just as important, will the content providers risk the commitment to bring enough content to the audience that they will feel justified in purchasing 3D TV?
Where do you come down on 3D TV?
We’ll explore other facets of this new subject in later posts. In the mean time let me know what you think.
Jon Thorne
posted by Jon Thorne at
1:44 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home